The Bright Spots with Clients: New Priorities, New Budgets, New Opportunities

Lindsey runs a marketing strategy consultancy for clients that include Target, Microsoft, The North Face, Nickelodeon, and MassMutual, to name a few. Part of her remit often includes improving the performance of agency rosters. Here, she’ll reveal what’s ahead for agencies, based on the evolving needs of clients. In fact, there are three changes to the client marketing operations model that will provide even greater opportunity for agency new business.