Pre-Empting Client Departures: Agency/Client Relationship Evaluation
Although clients continue to expand their marketing budgets, they are still leaving agencies at a record pace. Often, this stems from spiked expectations – due to the complexity and pace of change. In too many cases, these departures could have been easily prevented.
Directly from Mirren’s Organic Growth training with agencies, Brent will provide you with a model to benchmark the health of your client relationships – and your client-facing teams. This will inform which clients are most vulnerable, why, and steps you can take to immediately strengthen the relationship. Importantly, this will also provide insight for untapped organic growth opportunities.